vernacular fashion photography
A new term that proposes non-professional images as valuable resources for fashion and photography purposes. Vernacular photography is created by ordinary people, often without professional intent, to document everyday life and personal experiences. Snapshots, family albums, ID photos and business archives reflect the cultures, habits and way of dress in certain times and places. What unites them is their goal to capture and preserve memory. This publication contains a theoretical essay as well as 100 archival images to visualize the term.
vernacular uniform dressing
Vernacular uniform is a multidisciplinary fashion research project exploring how historical uniforms can be reinterpreted to fit within everyday dress. Through text, image, and object, the project investigates how identity is shaped. And how everyday dress itself is an embodied performance, one not only reserved for special occasions. One that thrives on repetition, functionality, and personal dressing habits. Focusing on historical athletic and military uniform elements, vernacular uniform examines how clothes once tied to collective systems of belonging continue to exist in today’s fashion, by detaching them from their original context. Positioning clothing on the overlap between fashion as function and fashion as art. And thus opening up new possibilities where clothes stay relevant because of their imbedded history and complex identity.